Nitin Saksena. “Hyper-Personalization in Retail: Leveraging Data Science and Real-Time Streaming”. International Journal of Scientific Research in Computer Science, Engineering and Information Technology 10, no. 6 (December 7, 2024): 1382–1392. Accessed August 2, 2025. https://www.ijsrcseit.com/index.php/home/article/view/CSEIT241061179.