Nitin Saksena, “Hyper-Personalization in Retail: Leveraging Data Science and Real-Time Streaming”, Int. J. Sci. Res. Comput. Sci. Eng. Inf. Technol, vol. 10, no. 6, pp. 1382–1392, Dec. 2024, doi: 10.32628/CSEIT241061179.