ANKUR AGGARWAL. Navigating the Complex Landscape of AI-Driven Personalization: Challenges and Considerations in the Generative AI Era. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, [S. l.], v. 10, n. 6, p. 2284–2295, 2024. DOI: 10.32628/CSEIT2410612424. Disponível em: https://www.ijsrcseit.com/index.php/home/article/view/CSEIT2410612424. Acesso em: 2 aug. 2025.