NITIN SAKSENA. Hyper-Personalization in Retail: Leveraging Data Science and Real-Time Streaming. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, [S. l.], v. 10, n. 6, p. 1382–1392, 2024. DOI: 10.32628/CSEIT241061179. Disponível em: https://www.ijsrcseit.com/index.php/home/article/view/CSEIT241061179. Acesso em: 2 aug. 2025.