NEERAJ KRIPALANI. Predictive Analytics for Customer Retention: A Data-Driven Framework for Proactive Engagement and Satisfaction Management. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, [S. l.], v. 10, n. 6, p. 1109–1116, 2024. DOI: 10.32628/CSEIT241061149. Disponível em: https://www.ijsrcseit.com/index.php/home/article/view/CSEIT241061149. Acesso em: 2 aug. 2025.