OYENMWEN UMOREN; PAUL UCHE DIDI; OLUWATOSIN BALOGUN; OLOLADE SHUKRAH ABASS; OLUWATOLANI VIVIAN AKINRINOYE. A Comparative Evaluation of CRM, Marketing Automation, and Engagement Platforms in Driving Data-Driven Sales Funnel Performance. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, [S. l.], v. 10, n. 4, p. 672–697, 2024. Disponível em: https://www.ijsrcseit.com/index.php/home/article/view/CSEIT25113493. Acesso em: 5 sep. 2025.